WESTCOAST HOOCH-E 3.5 SQUID SKIRTS

The Hooch-E is a proven, go-to lure for West Coast salmon trolling, especially for Chinook, Sockeye and Coho. Designed to imitate small squid and baitfish commonly found in Pacific waters, the soft plastic body produces a subtle pulsing action that salmon find hard to resist.

Most often fished behind a flasher or dodger, which provides attraction through flash and vibration, while the Hooch-E delivers the natural profile and movement that triggers strikes. They excel when trolling offshore, along bait lines, or near structure in both saltwater and brackish environments.

The hollow body allows anglers to add beads, glow components, or scent, making the Hooch-E highly adaptable to changing light conditions, depths, and water clarity. Durable, easy to rig, and consistently effective, The Hooch-E remains a West Coast staple for putting salmon in the net for everything from winter Chinook to summer coho.