The Fraser Valley is where Fred Helmer, founder and owner of Fred's Custom Tackle, grew up fishing with his father and grandfather on the famous Fraser, Chilliwack and Vedder rivers.

Fred's enthusiasm, dedication and passion for the recreational fishery evolved into a career where he is proud to showcase his retail and guiding operation, attracting people from all over the world.

Fred's understanding and vast appreciation for the sport fishery has led to his continuous involvement in supporting various conservation causes in an effort to provide fishing opportunities for generations to come.

In 2025, Fred was honoured with the King Charles III Coronation Medal for his significant contribution and service to the community. An honour that echos the decades of hard work and dedication Fred has lovingly given on behalf of the angling community at large.

Fred’s Custom Tackle, a local landmark established in 1978, is located in the heart of the Fraser Valley in Abbotsford and Chilliwack, British Columbia, Canada world renowned for salmon, steelhead and sturgeon fishing.

Our 5000 sqft Abbotsford superstore offers a huge selection of quality brand name products at competitive prices. Whether you are a beginner or pro we cater to your every need including providing you with the most current information on tackle, fishing reports, regulations and more. We specialize in:

• Custom tackle for our local waters
• Fly fishing (see our in-store “The Fly Shop”)
• Custom orders
• Custom rod building
• Fishing schools and clinics
• Guided fishing trips
• Fishing guide and lodge programs

Fred and his team are committed to providing the highest level of customer service in the industry and invite you to share the experience by visiting our stores in Abbotsford and Chilliwack.